You can’t steer without a compass

Rediscover your business’s true purpose


Uncover or rediscover your company’s purpose: why you and your team come to work every day.”

The compass for your business journey.

Whatever your business or organisation does, it needs to have an aspirational and authentic purpose beyond just making a profit.

Your ‘why’ is bigger than what you do or how you do it.

Purpose is your ‘north star’ to steer your organisation by. It must inform your every decision, from the smallest to the life-changing. When things get rocky, it’s a beacon to guide you out of trouble and get you back on track. If you’re true to your purpose, your people and your customers will follow you to the ends of the earth.

At Value Partnership, we know that purpose can get lost is the day-to-day pressures of running a business. Firefighting the next crisis or dealing with an internal issue can quickly take your eye off the ball. We’ll help you uncover or rediscover your company’s purpose: why you and your team come to work every day. Once you’ve re-established it, it will give you and your team a renewed sense of conviction – one that will inspire not only the company but also your customers.

We can help you…

  • Uncover the real power of your business
  • Put that purpose centre stage so that if informs every strategic and leadership decision – what to do and not to do
  • Engage your team(s) with the business purpose to inspire and guide them
  • Coach leaders to act on a daily basis to bring that purpose to life
  • Use that purpose to inform how you communicate internally and externally

Our clients say it best...

"Value Partnership’s work with I CAN was exceptional. They grasped I CAN’s purpose and values quickly and intelligently and worked effectively and sensitively with the organisation to make significant change. I CAN had set up a social enterprise business to develop a sustainable income source; Value Partnership worked with the CEO and her team to get the new business model functioning smoothly and embed it in I CAN’s charitable culture, to develop new ways of measuring and tracking results and to develop the team skills for the new business to flourish. The Value Partnership team’s generosity, wholehearted commitment and integrity was a pleasure to witness and vital to the Leadership Team’s growth in skills and confidence."

Susan Hitch, Manager of Lord Sainsbury of Turville’s pro bono activities